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Pricing guide

SMS software pricing is a stack of costs, not one sticker price.

Compare the monthly platform fee, message volume, number charges, carrier fees, registration costs, team seats and the cost of any CRM or automation tools you would otherwise need.

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Common pricing models

Credits / monthly plans

Common among dedicated SMS tools. A plan includes a message allowance; extra usage is charged separately.

Pay as you go

Useful for variable or occasional sending. Number and registration fees may still recur.

Platform + usage

Common when SMS lives inside a broader CRM or automation suite. The software subscription and telecom usage are separate.

Current examples

October 2026 snapshot: SimpleTexting currently shows a 500-credit configuration at $29 plus a $10 local number (estimated $39/month before carrier fees, with a $4 one-time carrier registration shown on the pricing page). EZ Texting currently starts its Launch plan at $25/month with 500 monthly credits. SlickText currently starts paid plans at $29/month for 500 credits. Textmagic currently lists U.S. outbound SMS at $0.049 per SMS on its pay-as-you-go pricing, with a texting number charged separately. Verify current vendor pricing before purchase.
PlatformPricing shape observedWhat to verify
HighLevelPlatform subscription plus phone/SMS usage and carrier-related charges.Plan features, SMS segments, numbers, carrier fees, A2P registration.
SimpleTextingMonthly message-credit plans plus number choices and carrier fees.Credits, MMS multiplier, extra users/numbers, carrier fees.
EZ TextingTiered plans with included credits and overage pricing.Contacts, credits, number type, telecom/carrier fees.
SlickTextTiered monthly plans based on message credits.Credits, carrier fees, sending number, annual discount.
TextmagicUsage-based / prepaid model with separate number charges.Outbound SMS rate, number cost, 10DLC fee, MMS and CPaaS option.

Pricing changes frequently. Use vendor pricing pages linked below for the current amount before buying.

Build your own cost model

Estimate monthly outbound SMS segments, inbound messages if billed, MMS, phone numbers, users, campaign/registration fees and the platform subscription. Then add the cost of any separate CRM, automation or scheduling tools the SMS product would require.

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HighLevel can consolidate other software categories, but only count that savings if you will actually replace those tools.

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Keep going

Best SMS marketing softwareReturn to the buyer guide.Read guide →

Sources & verification

Product features, pricing and compliance references can change. These links are the primary sources used for the claims on this page.

Last checked: October 1, 2026.