Strategy hub

Use text when immediacy and conversation matter.

SMS is not a replacement for every email, phone call or support channel. It works best when a short, timely message can help someone take the next step or reply quickly.

Strategy guides

SMS Marketing for Small BusinessChannel fit, setup and campaign planning Mass Texting for BusinessPermission-based broadcasts vs unsolicited blasts SMS and Email MarketingUse each channel for the job it handles best Business Texting GuideNumbers, inboxes, records, team workflows and software types

A simple channel rule

Use SMS for concise, time-sensitive or conversational steps. Use email when the reader needs detail, attachments, longer explanation or a searchable record. Use phone when nuance, urgency or trust is better served by a live conversation. A mature system can move between all three.