Permission is part of the system design.
Consent, sender identity, opt-out handling and carrier registration should be designed before campaigns scale. This section explains the operational basics and links to primary sources. It is not legal advice.
Core guides
Baseline operating principles
- Get the appropriate consent before messaging.
- Make the sender and purpose clear.
- Give people a straightforward way to opt out.
- Honor opt-out requests and keep suppression records.
- Do not buy, scrape or repurpose phone lists for promotional texting.
- Treat carrier registration as separate from legal compliance.
Sources & verification
Product features, pricing and compliance references can change. These links are the primary sources used for the claims on this page.
- CTIA — Messaging Principles & Best Practices
- CTIA — Messaging Principles & Best Practices (May 2023)
- FCC — rules on revoking consent for robocalls and robotexts
Last checked: October 1, 2026.